Betting Guide: Picking a Bookmaker

Choosing the right online bookmaker may seem like an easy task, but this is not a process to be taken lightly if you want to avoid regretting it later. Numerous problems can be avoided by simply picking the correct bookie, and if you are new to the world of online betting, you will want to continue reading as we outline the most important aspects to consider when you decide to start placing your bets via internet.

1. Reputation

A bookmaker’s reputation in the online gaming industry is the single most important factor to consider due to the fact that it speaks volumes about how a certain gaming venue has been treating their players in the past. You can spend some time reading our objective bookmaker reviews or consulting fellow punters to learn about the bookie’s reputation, and if you are happy with what you learn, that is a good sign you can register an account. If, on the other hand, a sports betting operator has a poor track record when it comes to fairness and security, you should definitely steer clear of one such site.

2. Banking

You will want a perfect online bookmaker to accept your payment method of choice, be it Credit Cards, Neteller, Skrill or PayPal, so make sure to check accepted banking options before you register. At time same time, try and find a venue that does not charge extra fees for deposits and withdrawals, and the one where all financial transactions are processed in timely manner. Depending on your bankroll and playing style, you should also be aware of the minimum and maximum deposit and withdrawal limits, as all these factors will ensure that any potential winnings are cashed out quickly and without any hassles.

3. Quality of odds

The quality of odds and bookmaker margin (house edge) differs a great deal from one firm to the next, and if you want to stand any chance of turning a profit in the long run, you need to register with bookies that quote competitive odds on most markets.

By simply looking at one of the odds comparison platforms, you will notice that:

Bookmaker A offers 1.83 (5/6) and 1.83 (5/6) on under 2.5 goals and over 2.5 goals respectively, while bookmaker B offers 1.91 (10/11) and 1.91 (10/11) on said outcomes.

Therefore, it goes without saying that signing up with bookmaker B provides much better value for money over a period of time than if you were to join bookmaker A.

4. Bonuses & promotions

Special sign-up bonuses and promotions for existing players can be beneficial for players if used correctly, but they can also eat away into your profits. Before you decide which bookmaker to join, make sure to not only view their headline offer, but also read the fine print, i.e. bonus terms and conditions. Hence, you should pay more attention to bonus playthrough requirements (how many times bonus amount needs to be staked before a cashout can be made) than the actual amount of the bonus offer.

We’ve hand picked the following bookmakers that offer a unique range of bonusses, all these bookmakers are reviewed by us and can be trusted with your money:

T&C's Apply, 18+ /

Bet365 Logo Check It Out New Customer Offer! recommends signing up with Bet365. We believe they offer an impressive platform to place your bets on.

bet365 free bet
Up to £100 in Bet Credits!
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
unibet Claim Bonus £30 Welcome Offer

Unibet is a less known bookmaker in the UK but definitely not the least. You can get a £30 Welcome Offer when registering at Unibet. Remember that T&C's apply so make sure to check those out.

unibet free bet
£30 Welcome Offer!
New players only. 18+. Min bet 1£ with odds 2/1 (1.40) or grater. If bet wins you receive winnings plus stake. If bet losses, you receive stake back up to £30 bonus money. Bonus has 3x wagering. Bonus valid for 60 days only. Cashed out bets will cancel offer. Bets cannot be placed on Supertoto. UK residents only. T&Cs Apply.
bwin Claim Bonus £10 Back-up Bet Money back as FreeBet

Enter the thrilling world of Sports. As soon as you make your first deposit you will be on your way to releasing a bonus of up to GBP 10!

bwin free bet
Receive up to £10 Money Back!
Min deposit £10, Max stake £10, Min Odds 1/1 (2.0). Max free bet £10; New players only; +18; T&Cs. If a player loses their first bet (on minimum odds of 2.0), we will offer a matching free bet (of up to £10). Neteller and Skrill excluded.
betfair Claim Bonus Sign Up Offer

New Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

betfair free bet
Sign Up Now!
New Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
wh Claim Bonus Bet £10, Get £30 In Free Bets

William Hill is an extremely well known and trusted bookmaker. Sign up to William Hill using promo code F20, place your first bet of £10 and you will receive 2x £10 in free bets.

william hill free bet
Bet £10, Get £30 In Free Bets!
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
netbet Claim Bonus Get a £50 Bonus

NetBet is offering new customers a 50% deposit bonus up to 50£. NetBet is known as the official betting partner of West Bromwich Albion and certainly one of the best bookmakers out there, providing very competitive odds any punter should look into.

william hill free bet
Get a £50 Bonus!
+18 | New Players Only | Playthrough x6 (DEP. & BONUS) | T&Cs Apply

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