- Betting Exchange Platform
- Innovative Bookmaker
- Partnerships with Arsenal, Barcelona and Liverpool
- Based in UK
- Superb Customer Service
Betfair is recognised as one of the biggest betting brand in online betting. It’s a bold claim to start a review with but it can’t be closer to truth given the fact Betfair continues to drive the betting industry forward with its innovative approach.
The expression ‘industry leaders’ fits Betfair perfectly due to the way this company revolutionised the way we bet today with its betting exchange platform. Betfair boasts the biggest exchange in the world which allows punters to define odds and either back or lay a selection without a bookmaker to stand in their way.
Betfair merged with Paddy Power in early 2016 to fortify its leading position in the market and to give punters around the world the best of both worlds and a unique betting experience.
The one thing Betfair prides itself is the betting value and with this operator punters can rest assured their selections will be met with some of the best odds available in the betting industry.
Betfair are renowned for their lucrative sign-up bonus which goes up to £100 in free bets for 5 x £10 single bets. In addition to their welcome offer, Betfair are famous for other promotions that can be found across their website. They will present their customers – existing and new ones – with a string of exciting incentives such as enhanced odds.
Betfair offer the excitement of In-Play betting both on their exchange and regular sportsbook.
The players will be given an impressive selection of betting options to choose from. Value in odds is once again the one thing that separates Betfair’s in-play betting facility from the rest.
In-play in betting exchange will offer a special feeling and experience since the very nature of the exchange makes it perfectly fitting to play live.
We might consider their betting exchange to be an extra feature but it’s a facility that has become mainstream over the past couple of years.
However, Betfair do run a selection of other extra features which include a Cash Out option on accumulators, a novelty that allows them to uphold their innovative bookmaker’s reputation.
A facility called Aca Edge which offers insurance for your multiple selections and a Price Rush product where they will boost your wager are another two features that make Betfair such a popular choice with the punters around the globe.